Why you need a content plan for your blog

Written by rhianharris

First written for my personal blog, From Tum To Mum.

Unless you are lucky enough to have a brain brimming over with topics to write about, one day you’ll probably be hit by bloggers block.

Bloggers block

What is ‘bloggers block’?

Well, you’ve heard of ‘writer’s block’? It’s that thing in the movies where an author can’t think of something to write. When they lose their inspiration.

Well, let’s face it, as a blogger, you’re probably never stuck for things to write.

Whatever you’re into, whether it’s writing about your kids, food, beauty or travel, each day will mostly likely throw up plenty of material.

But without a plan of what to write and when, the day will come when you either run out of time or just forget to type it all out.

That’s when bloggers block will hit you and you might struggle to get back into it.

So what can you do about it?

As the old saying goes, if you fail to plan you plan to fail.

You need a content plan

If you have a content plan, it means that when you sit in front of your screen to write your next blog post, you will already have an idea or topic to write about that.

It’ll also help you to schedule posts that are published as part of a series, and help you to spot any trends in topics.

A content plan doesn’t have to be an in-depth document (unless you want it to).

It just needs to contain the overarching themes of your blog that month, any events that are significant to your audience, the headlines of your post titles, and when you plan to publish your posts.

If you do want to go more in depth, you could include priority keywords for your SEO campaigns, and any associated images you’ve already sourced.

I’d recommend using a Google sheet so that you can access and edit it from your mobile devices too.

So what should you put in a content planner?

4 key elements of a content plan

My content plan has 4 components:

  1. The year at a glance – this is a very high-level plan of the important events of themes I don’t want to forget each month. Remember to bring these forward if you want to write in preparation for the events e.g. if you have gift guides for Christmas, write them in late October or November.year at a glance
  2. Blog post planner – this is where you plan in the individual posts and what the main details are. Make this as simple or complex as you like as long as it’s useful.blog planner
  3. Blogger collaborations – if you run a guest post or interview series, this is a handy planner to help keep track of who you need to receive or write content for.
  4. Brand collaborations – if you write reviews or run giveaways, this will help you to plan in when you need them to be live, what the prizes are and how you intend to promote them.brand collaborations

So now you know how to get started, what are you waiting for?

Get planning that content! 

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